Sugar21

Keep the sweets.
Ride out the impulses.

Sugar21 won't ask you to quit sugar. It helps with the other thing: the sudden pull toward sweets you didn't plan to eat.

Coming to Google PlayiOS after Android

Free. In English.

A count that never goes down

A craving comes as a wave, not a wall. Every wave you ride out adds one to your count, whether you used the app for it or not.

Giving in takes nothing off. The number just doesn't grow that time, so there is no reason to hide a bad evening from the app, and the count stays true.

You won't find grams, calories or your weight anywhere in Sugar21. It counts impulses, not food.

Waves avoided
47
all time
Your progress
18of 26
Days within your rule
47of 50
To the 50-wave medal
9of 21
Course
Impulses this week
Last week 7
4
How long a wave lasts
Usually, going by your SOS waves
~4 min
The home screen, with example numbers.

What a day with it looks like

Three small things, and only the middle one happens during a craving. The app is built to be useful even if you never press that button.

  1. Morning

    One short lesson

    For the first 21 days a new lesson opens each morning. What a craving is, what sets yours off, why a short night makes the evening harder, what sweet drinks and sweeteners do.

    A summary you can read in twenty seconds, one thing to try today, and the science folded underneath for when you want it.

  2. Any time

    SOS is a game of Snake

    The orange button opens straight onto the game, with three minutes on the clock. Bump a wall and you simply start again.

    When you close it, it asks whether the wave passed. Every answer is an honest one, and none of them costs you anything.

    • It passed
    • Not yet, another round
    • I gave in
  3. Evening

    Close the day in three questions

    Waves that passed without the app, times you gave in, and whether the day stayed within your rule.

    Most cravings never reach the SOS button. This is where they get counted.

You pick the rule

"Eat less sugar" can't be answered yes or no at the end of a day. So you choose one line you want to keep, and each evening you say whether the day stayed within it.

A dessert you chose on purpose, a birthday cake or a dinner out, is not a slip. It never breaks the rule and it is never shown as a failure.

  • At most once a dayOne sweet a day, whenever you choose it.
  • No sweet drinksNo soda, sweet coffee or other sugary drinks.
  • Weekends onlySweets on Saturday and Sunday, not in between.
  • No sweets at allA bright line. Some people find it easier than moderation.

What it is, plainly

  • Not a dietNo food diary, no barcode scanner, no "good" and "bad" foods. Liking sweet things is normal, and the app leaves it alone.
  • No promises it can't keepIt doesn't claim your taste will reset or that a craving will always pass. The lessons say what the research found, and where it stops.
  • No accountNo sign-up and no login. Your rule, your reasons and everything you log stay on your phone.
  • Free, with one small bannerAt the foot of the home screen and nowhere else. A single purchase in Settings removes it for good.

Where to get it

  • AndroidComing to Google Play. It is being built now.
  • iOSAfter Android. No date yet.

Questions

Do I have to give up sweets?

No. You choose your own rule, and only one of the four is "no sweets at all". The app is about the impulse, the sweet you didn't plan, and leaves the ones you choose on purpose alone.

What happens if I give in?

You say so, in SOS or at the evening close, and it is kept in your diary. Your count of waves stays where it was. Nothing resets.

Why a game?

A craving is largely a picture in your head: the taste, the smell, the texture. A task that keeps your eyes and hands busy competes with that picture. In a study from 2015, three minutes of Tetris made cravings weaker, food cravings included. It did not change how often people gave in, and nobody has tested Snake itself, so the app promises neither.

Is it free?

Yes, with nothing held back. There is a small banner at the foot of the home screen, and a single purchase in Settings removes it. It is a one-time purchase, not a subscription.

Do I need an account? What happens to my data?

No account. What you log is stored on your phone and is never sent to us. The privacy page has the details, including the ad.

Is this medical advice?

No. Sugar21 is a self-help tool, not treatment and not a diet plan. If your eating worries you, or you have diabetes, talk to a doctor.